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30% Open-Rate Boost, 45% Content Gap, and Why 53% Pivot to Events

30% Open-Rate Boost, 45% Content Gap, and Why 53% Pivot to Events

Headlines with dollar figures drive 30% more opens and exclusive events top the impact list, yet 45% of marketers lack a scalable model.

ArticleArticle
What Gets Consumer Directors to Open

What Gets Consumer Directors to Open

Our latest analysis of Consumer Industry newsletter performance reveals how Director-level readers engage with stories that combine clarity, credibility, and commercial impact. This audience doesn’t just skim, they seek insight with measurable value.

Weekly RoundUpWeekly RoundUp
70–85% Open Rates, 47% Digital Spend, 50% Webinars: What’s Working Now

70–85% Open Rates, 47% Digital Spend, 50% Webinars: What’s Working Now

Headlines with capital at risk drive 70–85% open rates and webinars lead B2B formats, while telecom shifts 47% of spend to digital.

ArticleArticle
What Gets PE Sponsors to Open

What Gets PE Sponsors to Open

A review of more than 1.3M impressions across 45+ newsletters shows a clear pattern:

Weekly RoundUpWeekly RoundUp
AI Search = 34% of B2B Discovery. Here’s What Actually Converts

AI Search = 34% of B2B Discovery. Here’s What Actually Converts

Social media claims 46% of discovery and AI search hits 34%, while 87% of teams see productivity gains but only 39% see a performance lift.

ArticleArticle
What Gets Investment Managers to Open

What Gets Investment Managers to Open

After analyzing open rates across recent newsletters, one insight stands out:

Weekly RoundUpWeekly RoundUp
70% of Marketers Raise Budgets in 2026—Here’s Where the Money’s Going

70% of Marketers Raise Budgets in 2026—Here’s Where the Money’s Going

37% of budgets shift to AI visibility and consumer open rates hit 70%, while 88% of email teams bet on automation.

ArticleArticle
What Drives Consumer Directors to Engage

What Drives Consumer Directors to Engage

A review of recent Consumer Industry newsletter performance sheds light on how Director-level leaders interact with content.

Weekly RoundUpWeekly RoundUp
Where B2B Budgets Are Actually Moving (55%, 36%, $7M)

Where B2B Budgets Are Actually Moving (55%, 36%, $7M)

C-suite open rates hit 55% and precision channels drive 36% of leads, while Super Bowl spots command $7M despite media fragmentation.

ArticleArticle
What C-Suite Consumer Leaders Open

What C-Suite Consumer Leaders Open

A review of recent Consumer newsletter performance shows consistently strong engagement from C-suite and senior executives across retail, ecommerce, and consumer brands.

Weekly RoundUpWeekly RoundUp
70%+ Open Rates, 67% Budget Pressure: Inside B2B Marketing ROI

70%+ Open Rates, 67% Budget Pressure: Inside B2B Marketing ROI

This week we’re tracking how B2B performance is being driven by focus and numbers—from capital- and urgency-led subject lines delivering 75%+ open rates, to marketers reallocating tighter budgets toward what converts.

Deep DiveDeep Dive
What Retail & Consumer Marketers Engage With

What Retail & Consumer Marketers Engage With

A review of recent Consumer Newsletter performance highlights a highly engaged audience of B2B marketing, growth, and retail leaders who consistently open content that blends market signals with practical relevance.

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