Audience Data Dive – Why Healthcare Ads Are Surging

The key driver of both CTR and revenue continues to be audience–advertiser fit, and the most successful periods feature a mix of top-performing categories in the same issue.

Performance by Sponsor Category

Media / Publisher Partnerships hold their crown as the earnings leader, with nearly $1K per campaign on average. These brands—such as Pete, 4AM Media, 1440 Media, and Delve—leverage strong storytelling and high brand recognition, resulting in consistently strong CTR and CPC-driven monetization.

Finance / Investing Media remains a workhorse, delivering high CTRs and steady earnings. Repeat advertisers like Build Wealth and The Daily Upside are clearly resonating with this high-income, decision-making audience.

B2B SaaS / Productivity shows competitive engagement, especially when paired with Finance or Media partners in the same issue. These combinations amplify both relevance and reach, as seen in the Attio + The Daily Upside and Delve + Attio weeks.

Consumer Lifestyle & Real Estate continues to post the highest general CTR but struggles to match the revenue of other categories, making them best suited for awareness goals.

Consumer Health & Wellness still underperforms despite thematic alignment. This supports the idea that healthcare-savvy readers may have ad fatigue for in-sector promotions, and instead respond better to adjacent categories.

Why the Last 4 Weeks Broke Records

From mid-July onward, every issue featured two top-performing categories in the same send—especially Media / Publisher Partnerships with either Finance or B2B SaaS. This winning combination has driven our highest results to date, setting a new performance benchmark for the newsletter.

When the right advertisers meet the right audience in the right combination, performance skyrockets—and the past month is proof.