Performance by Sponsor Category

Brands like Attio, Rubrik, and Test Double show that performance thrives when product-driven messaging meets a high-intent audience. Their straightforward creative, often paired with editorial partners in finance or media, amplifies both reach and credibility.

Media / Publisher Partnerships followed closely with an average CTR of 1.70% over 8 placements. Advertisers like Pete, Delve, and 1440 Media continue to outperform thanks to strong storytelling and a natural alignment with our readers’ consumption habits. These brands benefit from trust, tone, and relevance—three key ingredients for sustained engagement.

Finance / Investing Media remains a core pillar of advertiser performance, with an average CTR of 1.16% across 23 placements. Campaigns from Build Wealth, Pacaso, Money.com, and Uniswap consistently connect with decision-makers and investors looking for timely, actionable insights.

Consumer Lifestyle & Real Estate recorded 1.15% CTR across 10 placements, performing best in top-of-funnel and brand awareness goals. These ads attract attention but typically generate fewer direct clicks, reinforcing their value for exposure-oriented objectives.

Consumer Health & Wellness saw a modest 1.02% CTR across 4 placements. Despite thematic fit, this category faces high competition and saturation in digital health content, making differentiation crucial for future campaigns.

Ad Insight

Performance this period reinforces a simple truth: ads that feel useful perform better. Whether explaining, teaching, or solving, these formats outperform pure promotion. For marketers, that’s a cue to lean into storytelling and utility—the formulas behind every high-performing campaign.