What Gets Consultants to Open?

Consultants respond most to content that blends scale, specificity, and tangible investment angles.

The highest-performing headlines consistently highlight:

• Capital movement at scale — large family office flows, co-investment surges, sovereign wealth shifts
  

• Named deals with urgency — T-Mobile’s $600M bet, BlackRock’s $190B pivot
  

• Sectoral theses with clear value creation — sports, mining, housing, and biotech
  

High-Performing Examples

• “Family Offices Surge to $5.5T, Fueling PE Growth Globally” — 91.08% open rate
  

• “T-Mobile’s $600M Bet, PE Real Estate Reset, and the Co-Investing Surge” — 86.69%
  

• “Private Equity Bets on AI Infrastructure and Data Centers” — 85.90%
  

• “PE Eyes $1T Furniture Market: Steady Growth, Cash Flow, Add-Ons” — 82.66%

What they share: precision in describing who is investing, how much is at stake, and why it matters now.

What Themes Work Best

1. Capital & Investment Flows
   

   • Consistently the strongest category with consultants.
     

   • Posts highlighting family office surges, co-investments, and private credit average >75% open rates.
     

   • → “Family Offices Surge to $5.5T” led the pack at 91.08%.
     

2. Private Equity & M&A Trends
   

   • Another consultant favorite.
     

   • Content that ties named deals (Blackstone, BlackRock, Cinven) with strategic rationale performs best.
     

   • → “AI Infrastructure and Data Centers” drew 85.90%.
     

3. Sector-Specific Deep Dives
   

   • A middle performer, resonating when tied to macro-scale opportunities (furniture, sports, mining).
     

   • → “$1T Furniture Market” hit 82.66%.
     

4. Technology & Innovation in PE
   

   • More variable, but asset-backed innovation (AI data centers, cybersecurity) resonates far more than abstract tech plays.
     

   • → “AI Infrastructure and Data Centers” stood out, while crypto-focused headlines underperformed.
     

5. Market Outlooks & Thematic Issues
   

   • The weakest category with consultants.
     

   • Forward-looking theses like “RIP 60/40” and “Private Equity 2025 Outlook” generally landed below 35% open rates.
     

   • Indicates consultants prefer current capital flows and tangible opportunities over long-range outlooks.

The Takeaway

For consultants, the closer a headline is to live capital deployment, the stronger the engagement.

• Lead with who is investing and the scale of capital in motion.
  

• Anchor to sectors or strategies where PE is visibly reshaping the market.
  

• Use specificity and urgency over broad outlooks or abstract forecasts.

In short: consultants don’t just want themes—they want deals, flows, and proof of where the money is moving today.