What Gets PE Decision-Makers to Open?

Private equity audiences engage most with investment content that is specific, capital-backed, and tied to large, real-world markets.

The most successful headlines consistently share three traits:

• A clear capital deployment angle — who’s investing, how much, and why now

• Exposure to tangible assets or infrastructure — real estate, data centers, furniture, energy

• Pairing of sector or macro trends with actionable M&A or investment opportunities

High-Performing Examples

• “M&A Sector Trends, $700B NAV Boom, Blackstone’s $4B Deal” — 84.16% open rate

• “Private Credit Boom, Space Race Investments, $8B Bet on Subs” — 82.24% open rate
   

• “PE Bets on AI Infrastructure and Data Centers” — 75.68% open rate

• “PE Eyes $1T Furniture Market: Steady Growth, Cash Flow, Add-Ons” — 74.03% open rate
   

• “T-Mobile’s $600M Bet, PE Real Estate Reset, and the Co-Investing Surge” — 72.39% open rate

What they all have in common: specificity, scale, and urgency.

What Themes Work Best

1. Private Equity & M&A Trends

 7 of the top 10 performing posts fall into this category.

 These work best when they highlight named deals, large capital flows, and strategic rationale.

 → “$700B NAV Boom” is a prime example.

2. Sector-Specific Deep Dives

 Perform well when tied to macro shifts or cyclical pressure.

 → “Construction: Navigating the 2024 Slowdown” reached a 57.79% open rate.

3. Technology & Innovation in PE

 Work best when innovation is operational and asset-backed — not theoretical.

 → “AI Infrastructure and Data Centers” outperformed with 75.68%.

4. Capital & Investment Flows

 Content focused on credit, liquidity, or fund movements performs solidly.

 → “Family Offices Surge to $5.5T…” hit 64.96%.

5. Market Outlooks & Thematic Issues

 More variable, but can resonate when paired with growth drivers or contrarian views.

 → “Where Energy Capital Stops, PE Starts” drove 45.85%.

The Takeaway

To break through, speak the language of dealmakers:

How much capital is in motion, who’s deploying it, and what kind of asset or market it’s targeting.

From there, theme matters—but only if it’s investable, urgent, and specific.