A review of recent Consumer newsletter performance shows consistently strong engagement from C-suite and senior executives across retail, ecommerce, and consumer brands.
After reviewing the latest 50+ newsletters with 700,000+ impressions, a clear signal emerges: executive readers gravitate toward stories that connect insurance directly to capital, risk, or disruption.
If there’s one shift redefining B2B creative performance in 2025, it’s this: your creator strategy is now a creative strategy.
AI-related sponsors are becoming a recurring presence across our newsletters, and their performance data highlights both strengths and nuances in how this category connects with readers. By isolating AI ads from general campaigns, a few clear trends emerge.
In newsletter advertising, subject line performance is one of the clearest signals of audience quality.
First-party data has become one of the most important assets in B2B marketing—and buyers say it's now shaping how they evaluate partners, choose channels, and measure performance.
After reviewing performance across recent sends to consultants in our Private Equity newsletter, one finding is clear:
After analyzing over 1.5 million impressions across 50+ sent newsletters, one insight stands out:
We recently ran a dedicated email campaign featuring a just-released report on AI adoption in private equity from a leading investment management software provider.
B2B marketers are rethinking what it means to “create content that converts.”
Our latest analysis of Consumer Industry newsletter performance reveals how Director-level readers engage with stories that combine clarity, credibility, and commercial impact. This audience doesn’t just skim, they seek insight with measurable value.
B2B SaaS / Productivity quietly took the lead this period, achieving an average CTR of 1.78% across 8 placements.
