B2B marketers are rethinking what it means to “create content that converts.”
Our latest analysis of Consumer Industry newsletter performance reveals how Director-level readers engage with stories that combine clarity, credibility, and commercial impact. This audience doesn’t just skim, they seek insight with measurable value.
B2B SaaS / Productivity quietly took the lead this period, achieving an average CTR of 1.78% across 8 placements.
Executives open what’s tied to billions, risks, and deals—align your ads with those signals, and your campaigns win their attention.
AI-related sponsors are becoming a recurring presence across our newsletters, and their performance data highlights both strengths and nuances in how this category connects with readers. By isolating AI ads from general campaigns, a few clear trends emerge.
A review of more than 1.3M impressions across 45+ newsletters shows a clear pattern:PE decision-makers lean in most when headlines tie big pools of capital to concrete assets and urgent market moves.
After breaking down the healthcare newsletter’s ad performance by sponsor category a few trends become even clearer.
Budget Cuts Ease, But Rebound Remains Elusive.
