After reviewing performance across recent sends to consultants in our Private Equity newsletter, one finding is clear:
AI has become a baseline expectation in marketing, reshaping budgets and performance standards as teams shift toward automation and personalization to stay competitive.
After analyzing over 1.5 million impressions across 50+ sent newsletters, one insight stands out:
AI goes mainstream in marketing, but governance lags. Brand beats leads for 2025 priority. Plus: Linear TV’s resilience and how marketers mismeasure thought leadership.
We recently ran a dedicated email campaign featuring a just-released report on AI adoption in private equity from a leading investment management software provider.
Marketers in 2025 are trading noise for nuance — scaling AI with purpose, slowing social to build trust, and turning storytelling into measurable performance.
B2B marketers are rethinking what it means to “create content that converts.”
Our latest analysis of Consumer Industry newsletter performance reveals how Director-level readers engage with stories that combine clarity, credibility, and commercial impact. This audience doesn’t just skim, they seek insight with measurable value.
B2B marketers are embracing AI for speed and precision — but human creativity remains the ultimate edge. The future isn’t automation versus artistry; it’s how both can scale together.
B2B SaaS / Productivity quietly took the lead this period, achieving an average CTR of 1.78% across 8 placements.
As third-party data fades, marketers are rebuilding their ecosystems around trust, consent, and control — turning owned data into the new foundation for scalable, privacy-first growth.
Marketers are betting billions on AI and performance without full data alignment. The few who’ve mastered integration are turning precision into profit.
