Private equity backs 60+ pro teams and European football hits $39B, while the global sports market races toward $1T.
Telecom ad spend hits 47% digital and 85% of marketers prioritize lead quality, while AI is projected to reshape 44% of content creation.
After reviewing the latest 50+ newsletters with 700,000+ impressions, a clear signal emerges: executive readers gravitate toward stories that connect insurance directly to capital, risk, or disruption.
AI ads hit 2.9% CTR and 45% of 2026 spend shifts to tools, while weekly email cadence proves to be a top conversion lever.
If there’s one shift redefining B2B creative performance in 2025, it’s this: your creator strategy is now a creative strategy.
AI-related sponsors are becoming a recurring presence across our newsletters, and their performance data highlights both strengths and nuances in how this category connects with readers. By isolating AI ads from general campaigns, a few clear trends emerge.
In newsletter advertising, subject line performance is one of the clearest signals of audience quality.
First-party data has become one of the most important assets in B2B marketing—and buyers say it's now shaping how they evaluate partners, choose channels, and measure performance.
Email teams target a 36:1 return as 60% of social budgets pivot to engagement and program spending claims the top spot at 42% of total allocation.
After reviewing performance across recent sends to consultants in our Private Equity newsletter, one finding is clear:
AI has become a baseline expectation in marketing, reshaping budgets and performance standards as teams shift toward automation and personalization to stay competitive.
After analyzing over 1.5 million impressions across 50+ sent newsletters, one insight stands out:
