Dealmakers click when dollars, assets, and urgency align — here’s what consistently wins attention.
A review of more than 1.3M impressions across 45+ newsletters shows a clear pattern:PE decision-makers lean in most when headlines tie big pools of capital to concrete assets and urgent market moves.
Consultants don’t click for forecasts—they click for flows, named deals, and sector moves with capital behind them.
After reviewing performance across recent sends to consultants in our Private Equity newsletter, one finding is clear:
Pairing top-performing categories like Media and B2B SaaS drove record CTRs—proving that audience fit still beats thematic alignment.
After breaking down the healthcare newsletter’s ad performance by sponsor category a few trends become even clearer.
Insights from 30+ Subject Lines Reveal How Deal Size, Sector Pressure, and Timely Innovation Drive Bankers’ Engagement — Plus Key Trends in Retail Media, Influencer Marketing, and Budget Recovery.
Budget Cuts Ease, But Rebound Remains Elusive.
Disruption, urgency, and profit-momentum drive opens—here’s what resonates most with senior insurance decision-makers.
Clinically relevant, ROI-driven, and ready to scale—here’s what moves this high-value cohort.
This week we’re breaking down what get’s decision makers in private equity and high-finance to open email.
