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What C-Suite Consumer Leaders Open

What C-Suite Consumer Leaders Open

A review of recent Consumer newsletter performance shows consistently strong engagement from C-suite and senior executives across retail, ecommerce, and consumer brands.

Weekly RoundUpWeekly RoundUp
70%+ Open Rates, 67% Budget Pressure: Inside B2B Marketing ROI

70%+ Open Rates, 67% Budget Pressure: Inside B2B Marketing ROI

This week we’re tracking how B2B performance is being driven by focus and numbers—from capital- and urgency-led subject lines delivering 75%+ open rates, to marketers reallocating tighter budgets toward what converts.

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What Retail & Consumer Marketers Engage With

What Retail & Consumer Marketers Engage With

A review of recent Consumer Newsletter performance highlights a highly engaged audience of B2B marketing, growth, and retail leaders who consistently open content that blends market signals with practical relevance.

Weekly RoundUpWeekly RoundUp
End of Year Special Issue: AI in B2B Marketing — What Actually Mattered in 2025

End of Year Special Issue: AI in B2B Marketing — What Actually Mattered in 2025

Private equity backs 60+ pro teams and European football hits $39B, while the global sports market races toward $1T.

Weekly RoundUpWeekly RoundUp
Where B2B spend is shifting: 47% digital, 85% quality leads & $-led headlines

Where B2B spend is shifting: 47% digital, 85% quality leads & $-led headlines

Telecom ad spend hits 47% digital and 85% of marketers prioritize lead quality, while AI is projected to reshape 44% of content creation.

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How the Insurance C-Suite Chooses What to Read — And Why It Matters for Advertisers

How the Insurance C-Suite Chooses What to Read — And Why It Matters for Advertisers

After reviewing the latest 50+ newsletters with 700,000+ impressions, a clear signal emerges: executive readers gravitate toward stories that connect insurance directly to capital, risk, or disruption.

Weekly RoundUpWeekly RoundUp
45% AI Budgets, 51% Email ROI, and the 2.9% CTR Breakout

45% AI Budgets, 51% Email ROI, and the 2.9% CTR Breakout

AI ads hit 2.9% CTR and 45% of 2026 spend shifts to tools, while weekly email cadence proves to be a top conversion lever.

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Why the Right B2B Creators Are Outperforming Traditional Ads in 2025

Why the Right B2B Creators Are Outperforming Traditional Ads in 2025

If there’s one shift redefining B2B creative performance in 2025, it’s this: your creator strategy is now a creative strategy.

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How AI Ads Perform in B2B Newsletters

How AI Ads Perform in B2B Newsletters

AI-related sponsors are becoming a recurring presence across our newsletters, and their performance data highlights both strengths and nuances in how this category connects with readers. By isolating AI ads from general campaigns, a few clear trends emerge.

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What Actually Drives Bankers to Open?

What Actually Drives Bankers to Open?

In newsletter advertising, subject line performance is one of the clearest signals of audience quality.

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Inside How B2B Buyers Are Using First-Party Data to Drive Better Decisions in 2025

Inside How B2B Buyers Are Using First-Party Data to Drive Better Decisions in 2025

First-party data has become one of the most important assets in B2B marketing—and buyers say it's now shaping how they evaluate partners, choose channels, and measure performance.

Email’s 36:1 ROI Is Back, And 41% Now Tie It Directly to Revenue

Email’s 36:1 ROI Is Back, And 41% Now Tie It Directly to Revenue

Email teams target a 36:1 return as 60% of social budgets pivot to engagement and program spending claims the top spot at 42% of total allocation.

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