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AI Adoption Rises, but 54% Still Fear Losing Creativity

AI Adoption Rises, but 54% Still Fear Losing Creativity

B2B marketers are embracing AI for speed and precision — but human creativity remains the ultimate edge. The future isn’t automation versus artistry; it’s how both can scale together.

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Performance by Sponsor Category

Performance by Sponsor Category

B2B SaaS / Productivity quietly took the lead this period, achieving an average CTR of 1.78% across 8 placements.

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52% of marketers now rely on first-party data — here’s what’s next for B2B

52% of marketers now rely on first-party data — here’s what’s next for B2B

As third-party data fades, marketers are rebuilding their ecosystems around trust, consent, and control — turning owned data into the new foundation for scalable, privacy-first growth.

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Only 15% of Brands Have Unified Data — The Other 85% Are Guessing

Only 15% of Brands Have Unified Data — The Other 85% Are Guessing

Marketers are betting billions on AI and performance without full data alignment. The few who’ve mastered integration are turning precision into profit.

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AI Meets ROI: The $50M+ Media Shift Every Marketer’s Watching

AI Meets ROI: The $50M+ Media Shift Every Marketer’s Watching

Marketers are moving from hype to hard numbers. As AI boosts productivity and CTV and social video dominate budgets, efficiency and creativity are finally sharing the same screen.

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The B2B Shift: Where Marketers Are Actually Winning in 2025

The B2B Shift: Where Marketers Are Actually Winning in 2025

B2B marketing is evolving fast—budgets chase new business, LinkedIn leads engagement, and personalization drives real sales growth. The winners of 2025 move with precision.

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Trust Isn’t Optional: 94% of Executives Say It Drives Conversions

Trust Isn’t Optional: 94% of Executives Say It Drives Conversions

In today’s B2B landscape, trust is the real currency. Executives say brand credibility now outweighs short-term gains as the driver of lasting growth and conversion.

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$7B Shift in Ad Spend: The Platforms Winning C-Suite Attention

$7B Shift in Ad Spend: The Platforms Winning C-Suite Attention

C-suites are moving billions into digital-first channels, prioritizing ROI, AI-driven results, and the platforms proving they can deliver measurable growth.

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How the Insurance C-Suite Chooses What to Read — And Why It Matters for Advertisers

How the Insurance C-Suite Chooses What to Read — And Why It Matters for Advertisers

Executives open what’s tied to billions, risks, and deals—align your ads with those signals, and your campaigns win their attention.

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2.9% CTR? See Which B2B Ads Are Beating the Benchmarks

2.9% CTR? See Which B2B Ads Are Beating the Benchmarks

AI is reshaping B2B marketing—outperforming benchmarks, driving digital budgets past two-thirds, and opening new high-converting channels.

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How AI Ads Perform in B2B Newsletters

How AI Ads Perform in B2B Newsletters

AI-related sponsors are becoming a recurring presence across our newsletters, and their performance data highlights both strengths and nuances in how this category connects with readers. By isolating AI ads from general campaigns, a few clear trends emerge.

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41% Opens, +100 Attendees: The Newsletter Playbook Filling Event Rooms

41% Opens, +100 Attendees: The Newsletter Playbook Filling Event Rooms

Newsletters are proving to be more than digital touchpoints—they’re intent signals that move audiences from inbox to in-person.

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